the football company
web3 startup: a fantasy football manager where fans collect officially licensed player jerseys as nfts, wear them on 3d avatars and play them in weekly challenges.
the football company started in 2020 and launched in march 2022. as a founding member the first job was brand and product from zero, then a team of seven for brand, content and community in a company of 35. what shipped: the club identity, the app for ios and android, a marketplace for the jerseys and 3d avatars that wear them. more than a dozen clubs and leagues came on as partners, from eintracht frankfurt to benfica. $2.5m raised, close to 100,000 fans in the first year. in april 2023 a key investor withdrew and the company closed. the work stands.
projects
tfc_native_app.ios
the native ios and android app for the football club, a web3 fantasy football manager. designed from zero.
tfc_marketplace.web
the marketplace for trading the club's nfts. listing, trading and ownership on the web.
tfc_avatars.product
3d avatars that wear the club's nfts as kit and accessories. product and art direction.
the_football_club.brand
the identity for a web3 fantasy football manager. the brand, built from zero as a founding member.
tfc native app
tfc marketplace
