bmw
automotive group with bmw, mini, rolls-royce and bmw motorrad.
two products stand between a customer and their car: the configurator, where the car is built online, and bmw id, the account behind every login. the configurator got a new interface and a new buying flow for the bmw brand. bmw id is product design work that continues today. neo, the design system shared by all four bmw brands, gets support on the side.
projects
bmw_configurator.web
an aged vehicle configurator interface and a fragmented workflow, replaced and rebuilt on neo.
neo_design_system.system
the central figma design system for bmw, mini, rolls-royce and bmw motorrad. four brands, one system.
bmw_id_login_registration.auth
login, registration and profile for bmw id. the account flows, rebuilt on neo.
bmw configurator
